MULTIPLE INITIATIVES TOWARDS UPLIFTMENT (referred to as MITU) is a Registered Charitable Trust. It has been granted Tax free status under sec 12A and 80G under the Income Tax Act. The Trust was envisaged with multiple social activities like supporting hospitals, schools, old age homes and orphanages as well as supporting individuals through scholarships, providing income generating opportunities to women and conducting general awareness program about health and hygiene. When we started in 2009 and were identifying areas of activity, the abysmal state of women’s access to proper methods of managing menstruation and the consequent enforced absence from regular activity (as captured by a Nielsen survey conducted in 2003) came up from many sources –such as Goonj, Dasra Foundation etc. Thus tackling the lack of awareness among young girls and telling them about both proper methods and combating some outdated myths and taboos was chosen as a prime area of activity.